With the ever changing marketing environment businesses are constantly looking for new and more effective ways to market their business. Small businesses in Arizona are no different. With the advancements in Paid Search marketing companies are now better able to determine the value of their internet marketing efforts. At WSI we are now able to track the actions that users take once they click on a Paid Search advertisement. This includes phone calls placed, contact forms, downloads, email sign-up etc. With these advancements we can write better ad's and bid on terms that convert and don't just lead to clicks.
In general when in comes to paid search advertising conversions are up, both on an annual and quarterly basis. With 43.3% of clicks resulting in a website conversion and 6.9% in a phone call. Stats taken from eMarketer (http://www.emarketer.com/Article.aspx?R=1007839)
In addition, conversion activity for a variety of website actions actions was up across the board. This would include actions such a video views, form fills, printing, downloading, driving directions and book marking.
Paid search spending by small business is on the rise, with a 159% increase over last year. Small businesses also continue a steadily increasing the number of keywords they purchase for their search campaign.
So with the improved conversion of Paid Search and more users clicking on paid search to find businesses it seems logical that most businesses could benefit from running a paid search campaign. If you are an Arizona based business and need help implementing your Paid Search marketing give WSI Logix a call today (602) 283-3550.