Build Targeted Website Traffic

 

“Putting a website online without a plan to build targeted traffic, is like creating a commercial and never putting it on television."

 

 

Your company’s website cannot generate leads, make sales or provide information unless customers find your website. This is why every website should also have an internet marketing plan.

 

The best part about an Internet Marketing plan is how easy and cost effective it is to implement. With the advent of dominate search engines like Google and Yahoo! Company’s can quickly attract their target customer to their website. This is a very powerful tool for business.

Search engine marketing has become the most cost-effective way to reach your customers and offers unprecedented targeting capabilities.

At WSI Logix we use unique tools and business processes, combined with techniques like Pay Per Click, Search Engine Optimization, E-Mail Marketing, among others, to ensure your business attracts the highest volume of targeted Web traffic possible.

One of our specialties is Search Engine Optimization (SEO). By enacting a SEO campaign over time you can increase your company’s ranking in the organic search results of most popular search engines. A high listing in a search engine will help drive more customers to your website.

Another of our specialties, Pay-Per-Click (PPC), is the equivalent of a customer-seeking smart bomb. PPC allows you to reach consumers when they are actively searching for your products or services, sending qualified buyers straight to your business. The best part is you only pay for results.

 

This is achieved by bidding on specific search terms, or keywords, people use to find things online (your city flowers, tubular steel, women’s shoes, your country  molded plastics supply, just to name a few of the countless possible terms a business can bid on). Your ad will show whenever your search terms are used. When a consumer clicks on your ad, you pay the nominal fee you bid on for that search term.
 
Try our interactive WSI IM Pay-Per-Click Calculator below to get an idea of the kind of Return on Investment you can expect from a PPC advertising campaign to increase your web site traffic.

 

To enter your information :
Double-click inside the rounded value boxes and/or use the up and down arrows to adjust. Start by inputting your monthly ad budget, average profit per sale, and your conversion rate (the percentage of visitors to your business that actually make a purchase). If you don’t have the exact figures at hand, just use your best guess. Keywords for most businesses average a dollar or less, so experiment with different values to see a range of results