Keep up to date on the latest internet marketing trends and stay ahead of your competition
Building Targeted Website Traffic
What is Your Online Marketing Strategy?
We often tell our clients that just building a website and putting it out on the web is the equivalent of buying a billboard in the middle of the ocean. Without a comprehensive strategy for building targeted traffic you are wasting your money on website.
Your company’s website cannot generate leads, make sales or provide information unless customers find your website. This is why every website should also have an internet marketing plan.
The best part about an Internet Marketingplan is how easy and cost effective it is to implement. With the advent of dominate search engines like Google and Yahoo! Company’s can quickly attract their target customer to their website. This is a very powerful tool for business.
Search engine marketing has become the most cost-effective way to reach your customers and offers unprecedented targeting capabilities.
One of our specialties is Search Engine Optimization (SEO). By enacting a SEO campaign over time you can increase your company’s ranking in the organic search results of most popular search engines. A high listing in a search engine will help drive more customers to your website.
Another of our specialties, Pay-Per-Click (PPC), is the equivalent of a customer-seeking smart bomb. PPC allows you to reach consumers when they are actively searching for your products or services, sending qualified buyers straight to your business. The best part is you only pay for results.
This is achieved by bidding on specific search terms, or keywords, people use to find things online (your city flowers, tubular steel, women’s shoes, your country molded plastics supply, just to name a few of the countless possible terms a business can bid on). Your ad will show whenever your search terms are used. When a consumer clicks on your ad, you pay the nominal fee you bid on for that search term.